📖 Building in Public for Beginners

Learn how to share your journey, deliver value, and engage your audience while building in public.

1. How to Write Better Tweets

Writing better tweets requires authenticity, value delivery, and engagement. Here are actionable tips:

Be Authentic: Share genuine updates, struggles, wins, and lessons. Use a casual and relatable tone.
Focus on Value: Offer actionable takeaways from your experiences. Instead of “Launched my app today,” try, “Launched my app today 🚀 Here are 3 lessons I learned about user feedback.”
Hook Your Audience: Start with curiosity or relatable statements. Example: “I made 3 rookie mistakes building my app (so you don’t have to).”
Engage Your Audience: End with questions or calls to action. Example: “What’s one thing you wish you knew before launching your app?”
Use Threads: For detailed updates, start with a compelling tweet and break points into concise steps.
Add Visuals: Include screenshots, GIFs, or videos to make tweets stand out.
Consistency Matters: Tweet regularly and celebrate milestones with context.
Share Mistakes: Don’t shy away from failures—they’re relatable and engaging.
Experiment: Test different formats to see what resonates best with your audience.

2. Why Many Fail to Deliver Value

Avoid oversharing meaningless updates. Instead, create substance with these strategies:

Move Beyond "Look at Me" Updates: Instead of “Launched a feature today,” explain why and how it helps users.
Think of Tweets as Teaching: Share lessons or insights your audience can learn from. Example: “Struggled to get TikTok traction until I tested 7-second videos. It doubled app signups in 3 days.”
Be Specific: Share behind-the-scenes processes and actionable tips.
Focus on Outcomes: Instead of “Tried TikTok ads,” say, “Spent $20 on TikTok ads with no results. Here’s why my targeting was off.”
Embrace Failures: Share mistakes and how you’re fixing them. Example: “I launched a feature nobody used. Here’s what I learned and how I’m pivoting.”
Break the Mold: Go deeper than surface-level updates. Share frameworks or decisions others can replicate.

3. Examples of Value-Driven Tweets

Here’s how to share value while building in public:

Lessons Learned: "Launched my app on a Monday. Big mistake. Here's why launching on a Wednesday boosted traffic by 25% 👇."
Frameworks or Processes: "How I prioritize features for my app 👇:
1. Does it solve a real user problem?
2. Will it boost retention or acquisition?
3. Can I build it in under 2 weeks?
Share Wins with Context: “We hit 1,000 signups today 🚀 Here's the exact TikTok strategy that worked and what didn’t.”
Break Down Mistakes: “I wasted 2 weeks building a feature nobody used. Here's why it failed and how I’ll avoid this next time.”
Tools and Workflows: "Building a travel app solo? These tools saved me HOURS:
- React Native for mobile
- Firebase for backend
- CapCut for TikTok edits
Problem-Solving: "Struggling to improve user retention. Any ideas? Here’s what I’m trying:
1. Adding likes/comments to user posts
2. Gamifying city explorations
3. Personalizing recommendations
Mini-Tutorials: "Here’s how I use TikTok to get app downloads:
1. Use trending sounds for exposure.
2. Hook users with stunning visuals.
3. Add a CTA like: 'Download to find spots like this.'
Insights: “Building for solo travelers taught me this: Most don’t want itineraries—they want inspiration. Build for that mindset.”

4. Should I Copy Other Accounts?

It's tempting to replicate what successful accounts are doing, but copying blindly isn't the best approach. Here's why:

Learn, Don’t Copy: Look at successful accounts for inspiration, but add your unique twist. Tailor strategies to fit your style and audience.
Focus on Your Own Journey: Your personal experiences, mistakes, and learnings are what make your account stand out. Share those instead of mimicking someone else's story.
Avoid Echo Chambers: Following trends without adding value can lead to noise. Strive for originality to foster a unique community around your brand.
Iterate & Experiment: Instead of copying, experiment with different styles and approaches. Test what works for your audience and evolve from there.
Build Relationships: Engaging with your audience genuinely, rather than just copying content, creates a more authentic connection and trust.

5. How Do I Know What My Audience Wants?

Understanding your audience is key to delivering value that resonates. Here’s how you can figure it out:

Engage Directly: Ask your followers questions, run polls, or start conversations. This is the quickest way to get insights.
Analyze Feedback: Pay attention to comments, DMs, and engagement metrics. Look for patterns in what resonates with your audience.
Monitor Trends: Keep an eye on industry trends and popular topics. What are other creators or businesses in your niche focusing on?
Test & Learn: Experiment with different types of content and observe what gets the most engagement. Use that data to refine your approach.
Look at Competitors: See what similar creators or businesses are doing. What are their followers reacting positively to? Adapt those ideas to fit your brand.
Ask for Help: If you're unsure, ask your audience directly! A simple "What do you want to see more of?" can work wonders.

6. Good Way to Launch My New Product

Launching a product can be overwhelming, but with the right approach, it can create excitement and drive early adoption. Here are some strategies:

Build Anticipation: Start teasing your product before the official launch. Share sneak peeks, behind-the-scenes looks, and countdowns to create curiosity.
Launch with a Bang: Announce the launch with a compelling story. Highlight the problem your product solves and why it's different from what's already out there.
Use Social Proof: If you have early testers or beta users, showcase their testimonials, reviews, or use cases. Social proof builds trust and credibility.
Offer Limited-Time Discounts: Encourage people to act quickly by offering a special launch discount or bonus for early adopters.
Leverage Your Community: If you have a community, use it to spread the word. Encourage word-of-mouth marketing by giving incentives like referral bonuses or exclusive access.
Share Progress: Throughout the launch process, continue sharing updates and milestones. Show how your product is evolving and the impact it's making.
Engage with Influencers: Partner with influencers or industry experts to create buzz. Make sure they resonate with your target audience and your product's message.
Host a Launch Event: Consider hosting an online event, such as a live demo or Q&A session, where you can interact with potential customers and answer questions in real-time.

7. How to Launch New Features (Small Launches)

Launching new features in a phased approach can help you gather feedback, improve user experience, and build excitement over time. Here's how to do it effectively:

Announce the Feature Early: Share teasers and sneak peeks to generate anticipation. Let your audience know when to expect the feature and how it will benefit them.
Beta Testing: Before the full release, roll out the feature to a small group of users for beta testing. Gather feedback to fine-tune the feature and identify any bugs or improvements.
Highlight the Value: When announcing the feature, focus on how it solves specific problems or enhances the user experience. Explain why it's important for users to try it.
Keep It Simple: Don’t overwhelm users with too many new features at once. Roll out small, manageable updates to avoid confusion and ensure a smooth adoption process.
Engage Users for Feedback: Actively encourage users to provide feedback after using the new feature. Use surveys, social media, or in-app prompts to gather insights and improve the feature further.
Use "Early Access" or "Limited Time Only" Offers: Create exclusivity by offering early access to the feature for a limited time. This builds excitement and drives more users to try it.
Announce Iterations: After the initial launch, continue to make improvements based on feedback. Keep your audience in the loop with progress updates and new enhancements.
Celebrate Small Wins: Don’t wait for major milestones to celebrate. Share updates on feature adoption, user success stories, and early positive feedback to keep momentum going.

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